GA provides valuable insights into website traffic and user behavior. However, if GA4 is not set up correctly, you may miss out on important data, insights, and serious competitiveness. In this article, we explore the implications of not having GA4 correctly set up and why you should ensure that your GA4 implementation is working properly.
Incomplete or Inaccurate Data
If GA4 is not set up correctly, your data may be incomplete or inaccurate. This can lead to incorrect assumptions about user behavior and sales metrics, which can have a negative impact on your business decisions. Not to mention your results. For example, if you're not tracking important events like form submissions or button clicks, you may not be able to accurately measure the effectiveness of your marketing campaigns or website conversions. In other words, you are blindfolded to what’s really going on.
Missed Opportunities for Optimization
GA4 provides valuable insights into user behavior, that allow you to optimize your websites and marketing campaigns for better performance. However, if GA4 is not set up correctly, you may miss out on important opportunities for optimization. For example, if you're not tracking user engagement with specific pages or content, you may not be able to identify areas for improvement or opportunities to increase conversions. To be frank, that translates into lost upsell opportunities and decreased revenue.
Difficulty in Making Data-Driven Decisions
Making data-driven decisions is essential for business success, but if GA4 is not set up correctly, it can be difficult to trust your data. Without accurate and reliable data, you may make decisions based on incomplete or inaccurate information, which can have a negative impact on your business. For example, if you're not tracking user behavior across devices, you may not be able to accurately measure the effectiveness of your mobile marketing campaigns. What this means in practice is money thrown down the drain.
Inability to Keep Up with Industry Trends
The digital landscape is constantly changing, and companies must be able to keep up with industry trends to remain competitive. GA4 provides the latest features and capabilities for tracking user behavior, allowing your company to stay up to date with industry trends. However, if GA4 is not set up correctly, your company might miss out on important features or insights, putting you at a disadvantage compared to your competitors. Don’t let that happen!
Not having GA4 correctly set up can have significant implications for your company, including incomplete or inaccurate data, missed opportunities for optimization, missed upsell opportunities and increased revenue, difficulty in making data-driven decisions, and an inability to keep up with industry trends.
Free GA4 compatibility test
Ensuring that your GA4 implementation is working properly is essential for making informed business decisions and staying competitive in the digital landscape. If you're unsure how to proceed with your GA4 setup – do our quick test to check the status of your find setup and find out. The test is totally free! Do the test here.