Being a Growth Lead: How do you best build insights before launching a campaign?
How should marketing departments think to get maximum impact from the marketing budget, ...
The only way to navigate the complex CMO role is to develop your leadership and build strong teams with trust
Aimfor interviews Sofia Brandberg, CMO at Casall, about the importance of learning to ...
Too often, organizations focus on the change itself, rather than creating value
Aimfor interviews Nils Persson, CMO at Visit Sweden. Among other things, Nils shares what ...
The demands on creativity have been raised because there is a stress around the fact that as a brand you have to provide stimuli in an uninterrupted sequence
Aimfor interviews Jesper Albansson, CMO at Ocean Outdoor Nordics, about how innovation ...
Being a web strategist: How do you know when to scrap your old website and order a new one?
How do you know that your website is up to par, and how do you know when it's time to ...
The positive thing that came from the pandemic is that digitization of restaurateurs and restaurants took off differently
Jenny Westerberg has worked in the IT industry more or less her entire career - today, ...
I hope and believe that we will see less greenwashing and other hit-and-run missions and more real stuff
With over 25 years of experience in sales and marketing, 20 of which as a leader, ...
A good CMO is a great storyteller who helps to simplify and educate - and also cares about making it really nice
When he was young, he wanted to be a cartoonist – the fact is that there was nothing else ...
How to improve data measurability
Server-side tracking in the context of GA4 refers to a method of collecting and sending ...
A visionary without an idea of implementation remains a dreamer
Rickard Svensson, CMO at Cool Company, about why PR and Word of Mouth should be owned ...
Therefore, social selling is extremely useful when running a startup
With a background as a journalist, Anna Åslund has taken the step from the newspaper ...
This will happen if you don’t upgrade to GA4
GA provides valuable insights into website traffic and user behavior. However, if GA4 is ...
You can't go with the flow and plant seeds everywhere - but instead, nurture and care for fewer platforms and let them mature
Erica Wärme is CMO at the consultancy Sweden HR Group. As the only person in the ...
We need to share our knowledge, prove it and above all repeat
She has extensive experience in real estate, where she ended up by chance. In CMO ...
The reality in 2023 is that budgets are decreasing, Siri Belenki, CMO at Worldfavor
Siri Belenki, CMO at the sustainability platform Worldfavor, shares her best decision as ...
GA4 is coming – are you ready?
Google Analytics (GA) is a powerful tool that allows companies to track website traffic ...
I do a better job as a CMO if I understand how a CRO and a CCO work
She has worked in SaaS and tech for ten years and is now at the third company in the same ...
Customers are impatient, and with everything being one click away, they have more power than ever
Johanne Øiestad had her goal set on becoming a lawyer in her home country Norway. After ...
You have to dare to hire people who are better than yourself
Cecilia Lyche is trained in the experience industry and has been CMO at ESS Group for ...
When will we see web pages that are automated?
Dennis Rydgren is CMO at Vinden, an intelligent digital storage solution with full ...
How employee influencers will shape 2023
After studying in the USA and spending a few years as a professional basketball player, ...
Why increasingly higher demands will be placed on the CMO of the future
Johan Gertell, CMO at Mathem, about the importance of the brand harmonizing with your ...
Why product marketing and the collaboration between sales and marketing is the key to the future
What is most important to think about when forming a marketing team? What goals will the ...
Why 2023 is the year when we return to old school marketing
Why 2023 is the year when we return to old school marketing What is required of a ...
Why the role of the specialist in marketing teams has never been more important
Why the role of the specialist in marketing teams has never been more important What is ...