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Emil Björnius2024-06-11 10:562 min read

Being a Social Media Manager : “There are so many opportunities that businesses are missing out on simply because they don't embrace the new social media climate”

Should all businesses be visible on TikTok? What should be considered when developing a ...
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Emil Björnius2024-05-15 13:141 min read

Has it become more expensive to advertise on Meta thanks to algorithm bugs?

Advertisers on Meta have recently reported that advertising has become increasingly ...
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Emil Björnius2024-01-25 14:195 min read

The most successful CMOs in 2024 will be those who productively apply AI

Martin Ericson, CMO at Oxceed, on why he doesn't believe in working with agencies that ...
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Emil Björnius2024-01-09 13:384 min read

Forget multitasking – here's how to be more productive in 2024

With just over ten years of experience in marketing and with the role of in-house manager ...
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Emil Björnius2023-12-18 11:253 min read

It takes both persistence and courage to invest in activities throughout the full funnel

Rebecca Crusoe, CMO at FirstVet, talks about pets and how they have become even more ...
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Emil Björnius2023-12-11 13:445 min read

You should always beware of overly confident CMOs

Raised in a "hardcore sales culture", Petra Blixt currently leads the marketing ...
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Emil Björnius2023-12-04 16:513 min read

Being a Digital Designer: "Designers must get better at arguing and presenting a clearer solution to the client's problem"

With a penchant for visual communication, photography and design, Joakim Carlström works ...
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Emil Björnius2023-11-27 10:496 min read

The time when you could save the year with a campaign feels a bit dated

With a background from the agency world, Tomas Bäcklund has been leading Elite Hotels of ...
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Emil Björnius2023-11-20 15:563 min read

Headless CMS vs. traditional CMS – what is the best option?

A headless CMS (Content Management System) is a modern type of content management system ...
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Emil Björnius2023-11-13 10:494 min read

The best lessons are found in the biggest mistakes

Kaveh Sabeghi is a shining example of how you can go far without studying further after ...
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Emil Björnius2023-11-02 14:552 min read

Meta introduces a paid version – what are the implications for advertisers?

Meta offers ad-free subscriptions – how does it affect you as an advertiser? Last week, ...
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Emil Björnius2023-10-26 15:275 min read

The CMO who claims to have all the answers is lying

As more and more sophisticated technology takes place in marketing, future CMOs need to ...
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Emil Björnius2023-10-24 13:133 min read

Being a MarTech specialist: Choose a MarTech stack to understand and evaluate customer behaviors and preferences

What are the top MarTech trends right now? What should a MarTech stack consist of, and ...
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Emil Björnius2023-10-16 07:383 min read

Think that every interaction with the company should be an experience in itself

In this week's CMO Insights, we talk to Kristoffer Paldeak, CMO at the proptech company ...
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Emil Björnius2023-09-04 15:183 min read

Being a Growth Lead: How do you best build insights before launching a campaign?

How should marketing departments think to get maximum impact from the marketing budget, ...
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Emil Björnius2023-06-30 15:574 min read

The only way to navigate the complex CMO role is to develop your leadership and build strong teams with trust

Aimfor interviews Sofia Brandberg, CMO at Casall, about the importance of learning to ...
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Emil Björnius2023-06-22 08:154 min read

Too often, organizations focus on the change itself, rather than creating value

Aimfor interviews Nils Persson, CMO at Visit Sweden. Among other things, Nils shares what ...
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Emil Björnius2023-06-16 09:357 min read

The demands on creativity have been raised because there is a stress around the fact that as a brand you have to provide stimuli in an uninterrupted sequence

Aimfor interviews Jesper Albansson, CMO at Ocean Outdoor Nordics, about how innovation ...
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Emil Björnius2023-06-12 16:204 min read

Being a web strategist: How do you know when to scrap your old website and order a new one?

How do you know that your website is up to par, and how do you know when it's time to ...
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Emil Björnius2023-06-02 11:015 min read

The positive thing that came from the pandemic is that digitization of restaurateurs and restaurants took off differently

Jenny Westerberg has worked in the IT industry more or less her entire career - today, ...
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Emil Björnius2023-05-26 16:375 min read

I hope and believe that we will see less greenwashing and other hit-and-run missions and more real stuff

With over 25 years of experience in sales and marketing, 20 of which as a leader, ...
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Emil Björnius2023-05-19 13:205 min read

A good CMO is a great storyteller who helps to simplify and educate - and also cares about making it really nice

When he was young, he wanted to be a cartoonist – the fact is that there was nothing else ...
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Markus Labarca2023-05-17 14:513 min read

How to improve data measurability

Server-side tracking in the context of GA4 refers to a method of collecting and sending ...
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Emil Björnius2023-05-12 21:265 min read

A visionary without an idea of implementation remains a dreamer

Rickard Svensson, CMO at Cool Company, about why PR and Word of Mouth should be owned ...
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Emil Björnius2023-05-05 10:316 min read

Therefore, social selling is extremely useful when running a startup

With a background as a journalist, Anna Åslund has taken the step from the newspaper ...
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