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Aimfor Blog

Emil Björnius2023-09-04 15:183 min read

Being a Growth Lead: How do you best build insights before launching a campaign?

How should marketing departments think to get maximum impact from the marketing budget, ...
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Emil Björnius2023-06-30 15:574 min read

The only way to navigate the complex CMO role is to develop your leadership and build strong teams with trust

Aimfor interviews Sofia Brandberg, CMO at Casall, about the importance of learning to ...
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Emil Björnius2023-06-22 08:154 min read

Too often, organizations focus on the change itself, rather than creating value

Aimfor interviews Nils Persson, CMO at Visit Sweden. Among other things, Nils shares what ...
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Emil Björnius2023-06-16 09:357 min read

The demands on creativity have been raised because there is a stress around the fact that as a brand you have to provide stimuli in an uninterrupted sequence

Aimfor interviews Jesper Albansson, CMO at Ocean Outdoor Nordics, about how innovation ...
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Emil Björnius2023-06-12 16:204 min read

Being a web strategist: How do you know when to scrap your old website and order a new one?

How do you know that your website is up to par, and how do you know when it's time to ...
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Emil Björnius2023-06-02 11:015 min read

The positive thing that came from the pandemic is that digitization of restaurateurs and restaurants took off differently

Jenny Westerberg has worked in the IT industry more or less her entire career - today, ...
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Emil Björnius2023-05-26 16:375 min read

I hope and believe that we will see less greenwashing and other hit-and-run missions and more real stuff

With over 25 years of experience in sales and marketing, 20 of which as a leader, ...
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Emil Björnius2023-05-19 13:205 min read

A good CMO is a great storyteller who helps to simplify and educate - and also cares about making it really nice

When he was young, he wanted to be a cartoonist – the fact is that there was nothing else ...
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Markus Labarca2023-05-17 14:513 min read

How to improve data measurability

Server-side tracking in the context of GA4 refers to a method of collecting and sending ...
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Emil Björnius2023-05-12 21:265 min read

A visionary without an idea of implementation remains a dreamer

Rickard Svensson, CMO at Cool Company, about why PR and Word of Mouth should be owned ...
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Emil Björnius2023-05-05 10:316 min read

Therefore, social selling is extremely useful when running a startup

With a background as a journalist, Anna Åslund has taken the step from the newspaper ...
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Markus Labarca2023-05-03 17:012 min read

This will happen if you don’t upgrade to GA4

GA provides valuable insights into website traffic and user behavior. However, if GA4 is ...
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Emil Björnius2023-04-28 14:584 min read

You can't go with the flow and plant seeds everywhere - but instead, nurture and care for fewer platforms and let them mature

Erica Wärme is CMO at the consultancy Sweden HR Group. As the only person in the ...
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Emil Björnius2023-04-24 10:534 min read

We need to share our knowledge, prove it and above all repeat

She has extensive experience in real estate, where she ended up by chance. In CMO ...
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Emil Björnius2023-04-17 10:034 min read

The reality in 2023 is that budgets are decreasing, Siri Belenki, CMO at Worldfavor

Siri Belenki, CMO at the sustainability platform Worldfavor, shares her best decision as ...
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Markus Labarca2023-04-14 12:283 min read

GA4 is coming – are you ready?

Google Analytics (GA) is a powerful tool that allows companies to track website traffic ...
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Emil Björnius2023-03-15 17:095 min read

I do a better job as a CMO if I understand how a CRO and a CCO work

She has worked in SaaS and tech for ten years and is now at the third company in the same ...
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Emil Björnius2023-03-06 18:196 min read

Customers are impatient, and with everything being one click away, they have more power than ever

Johanne Øiestad had her goal set on becoming a lawyer in her home country Norway. After ...
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Emil Björnius2023-02-27 09:304 min read

You have to dare to hire people who are better than yourself

Cecilia Lyche is trained in the experience industry and has been CMO at ESS Group for ...
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Emil Björnius2023-02-20 11:435 min read

When will we see web pages that are automated?

Dennis Rydgren is CMO at Vinden, an intelligent digital storage solution with full ...
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Emil Björnius2023-02-13 14:256 min read

How employee influencers will shape 2023

After studying in the USA and spending a few years as a professional basketball player, ...
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Emil Björnius2023-02-06 09:002 min read

Why increasingly higher demands will be placed on the CMO of the future

Johan Gertell, CMO at Mathem, about the importance of the brand harmonizing with your ...
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Emil Björnius2023-01-31 15:097 min read

Why product marketing and the collaboration between sales and marketing is the key to the future

What is most important to think about when forming a marketing team? What goals will the ...
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Emil Björnius2023-01-26 10:414 min read

Why 2023 is the year when we return to old school marketing

Why 2023 is the year when we return to old school marketing What is required of a ...
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Emil Björnius2023-01-16 14:545 min read

Why the role of the specialist in marketing teams has never been more important

Why the role of the specialist in marketing teams has never been more important What is ...
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